Day: May 21, 2007
-
Word of Mouth – #1 influencer in B2B purchasing decisions
Keller Fay Group last week released the results of a study on influencers in B2B purchasing decisions. The study was based on an online interviews with 700 executives in the US and UK conducted between March and April, 2007. The results indicated that the #1 influencer in B2B purchasing decisions…
Software Product Manager by Gopal Shenoy 