Day: June 12, 2007
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Hear the “user vocabulary” – Voice of the Customer Tip #5
How many times have you read marketing brochures, datasheets etc. shook your head and really wondered what the product that is being described is meant to do? Marketing collateral is full of “flexible, scalable, reliable, robust, next generation, empowering, state of the art, ….” – you get the idea. I…
Software Product Manager by Gopal Shenoy 