Who is a customer?
Posted by gopalshenoy on August 22, 2007
I was visiting the Nilgiri’s coffee shop on Brigade Road, here in Bangalore when I came across the following quote of Mahatma Gandhi, the Father of the Indian Nation. I thought this was one of the best definitions of a customer that I have read:
A customer is not an outsider to our business. He is a definite part of it. A customer is not an interruption of our work. He is the purpose of it. A customer is doing us a favor by letting us serve him. We are not doing him any favor. A customer is not a cold statistic; he is a flesh and blood human being with feelings and emotions like our own. A customer is not someone to argue or match wits with. He deserves courteous and attentive treatment. A customer is not dependent on us. We are dependent on him. A customer brings us his wants. It is our job to handle them properly and profitably - both to him and us. A customer makes it possible to pay our salary, whether we are a driver, plant or an office employee. - Mohandas Karamchand Gandhi
August 23, 2007 at 6:29 am
How Do You Rate Your SolidWorks VAR?
A couple of the other SolidWorks bloggers have some posts on the topic of VAR’s. Jeff Mirisola (who has just taken a position as an Application Engineer (AE) with a VAR) is wondering, What do you love/hate about your VAR?,
August 23, 2007 at 9:26 am
It is curious to me that Ghandi was directly connected to the commercial world in this way. Viewing a customer through Ghandi’s eyes would I think change the business climate in many companies.