Software Product Manager by Gopal Shenoy

Day: November 21, 2007

• business customer interviews customer needs customer visits marketing product management voice of the customer

  Pain points vs. Requirements

  I was involved in a conversation last week where we were trying to unearth customer pain points. One of the software product managers explained that main pain points were integration and scalability. This is what set me thinking about the difference between pain points and requirements. The  two are not…

  November 21, 2007