Software Product Manager by Gopal Shenoy

Day: November 29, 2007

  • 3 types of words in positioning statements

    Other day, I was talking to Jon Hirschtick (founder of SolidWorks and my previous employer) and we were talking about positioning statements. Jon had an interesting way to put it – he said words in any messaging consists of three types of words: Blather words: In other words, marketing buzzwords…