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	<title>Comments on: You want to talk to customers - ask me, I was a customer once &#8230;</title>
	<atom:link href="http://productmanagementtips.com/2008/04/29/you-want-to-talk-to-customers-ask-me-i-was-a-customer-once/feed/" rel="self" type="application/rss+xml" />
	<link>http://productmanagementtips.com/2008/04/29/you-want-to-talk-to-customers-ask-me-i-was-a-customer-once/</link>
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	<pubDate>Sat, 22 Nov 2008 23:54:36 +0000</pubDate>
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		<title>By: gopalshenoy</title>
		<link>http://productmanagementtips.com/2008/04/29/you-want-to-talk-to-customers-ask-me-i-was-a-customer-once/#comment-408</link>
		<dc:creator>gopalshenoy</dc:creator>
		<pubDate>Fri, 02 May 2008 11:21:40 +0000</pubDate>
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		<description>Hi Ivan,

Great ideas - all the ones I try (especially 3) given the constraints. My point of the post is that product managers have to find ways to talk to real people who will buy your product rather than listen to internal opinions - internal people do not buy your product.</description>
		<content:encoded><![CDATA[<p>Hi Ivan,</p>
<p>Great ideas - all the ones I try (especially 3) given the constraints. My point of the post is that product managers have to find ways to talk to real people who will buy your product rather than listen to internal opinions - internal people do not buy your product.</p>
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		<title>By: Ivan Chalif</title>
		<link>http://productmanagementtips.com/2008/04/29/you-want-to-talk-to-customers-ask-me-i-was-a-customer-once/#comment-407</link>
		<dc:creator>Ivan Chalif</dc:creator>
		<pubDate>Fri, 02 May 2008 04:40:12 +0000</pubDate>
		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=100#comment-407</guid>
		<description>Gopal:

I hear you. I have worked at several companies where there were in-house "experts" or "that's just the way it is" was the motto.  It's very frustrating.

Even if the travel budget is tight, there are still ways to talk to customers and prospects--

1. Get on the phone
Even if you can't travel to the customers' office, you can still call them and talk to them.

2. Arrange a webex/placeware/remote meeting
Ask if you can watch them use your product (assuming it's software) via a remote connection. Then you can see how they are REALLY using your product.

3. Look for local customers
Unless you work in a shack in the forest, there are likely to be some customers nearby. Find them and utilize them first. Then you can go back to your manager with concrete details on how it's beneficial to visit customers.

4. Arrange for a meet up at a trade show
You may be already traveling for this and so might your customer. Invite them to come by the booth or meet you at a session. If you have some money in your budget, treat them to a meal. It builds goodwill and makes them more willing to talk freely.

5. Volunteer to go on sales calls
Sales Engineers are sometimes at a premium, so check with some local reps to see if you can tag along on a sales call when they cannot get an SE. It usually makes the prospect feel more important if their is someone outside of Sales in the meeting and you get to at least listen to what they want.</description>
		<content:encoded><![CDATA[<p>Gopal:</p>
<p>I hear you. I have worked at several companies where there were in-house &#8220;experts&#8221; or &#8220;that&#8217;s just the way it is&#8221; was the motto.  It&#8217;s very frustrating.</p>
<p>Even if the travel budget is tight, there are still ways to talk to customers and prospects&#8211;</p>
<p>1. Get on the phone<br />
Even if you can&#8217;t travel to the customers&#8217; office, you can still call them and talk to them.</p>
<p>2. Arrange a webex/placeware/remote meeting<br />
Ask if you can watch them use your product (assuming it&#8217;s software) via a remote connection. Then you can see how they are REALLY using your product.</p>
<p>3. Look for local customers<br />
Unless you work in a shack in the forest, there are likely to be some customers nearby. Find them and utilize them first. Then you can go back to your manager with concrete details on how it&#8217;s beneficial to visit customers.</p>
<p>4. Arrange for a meet up at a trade show<br />
You may be already traveling for this and so might your customer. Invite them to come by the booth or meet you at a session. If you have some money in your budget, treat them to a meal. It builds goodwill and makes them more willing to talk freely.</p>
<p>5. Volunteer to go on sales calls<br />
Sales Engineers are sometimes at a premium, so check with some local reps to see if you can tag along on a sales call when they cannot get an SE. It usually makes the prospect feel more important if their is someone outside of Sales in the meeting and you get to at least listen to what they want.</p>
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