Software Product Manager by Gopal Shenoy

Month: February 2009

  • How organizations can get caught napping …

    If you the product manager is thinking: 1) We are the market leaders and the well known brand and we set the tone in this market or 2) I fully understand the market segment that will be interested in buying this product or 3) We have the marketing muscle to…

  • Understand why your customers buy

    I had written a previous post on making it easy for customers to buy your product. If your pricing structure is complex, a customer who was about to hand over the money to you is going to walk away. I call this the “last mile problem” in selling a product.…

  • Businesses are not ready for social media, unless ….

    By now, you all have heard enough about social media this, social media that – folks in your office saying we need to create a business account on Facebook, LinkedIn, Twitter and the other zillion social media sites out there. But are businesses ready for this. My answer is No.…

  • Understand the reason for the madness, before you imitate it

    Have you had the instance where someone in your product development team says during a product discussion – make it like the Google home page, or make it work like Amazon does it, or see how well IBM’s website does it. If they are doing it, they should be right.…

  • Become a software product manager only if …..

    Here is a question I received the other day – “I am a business analyst now in product management team and my boss identified me as a candidate for Product management. I am excited about the opportunity, but don’t want to accept something just t0 fail. Can you please answer…