Software Product Manager by Gopal Shenoy

Month: July 2009

  • Agile Product Owner – New Name, Same Old Problem

    This is a guest blog post by John Mansour, Founder and Managing Partner of ZIGZAG Marketing In the world of agile software development, the confusion over product owner versus product manager is hardly new. This problem has existed as long as software and product managers have been around. It merely…

  • 5 symptoms that software product managers are worrying more about competition and not customers

    In the video presentation soon after Amazon’s acquisition of Zappos, Jeff Bezos, CEO of Amazon said “Obsess more about your customers than your competition.”  I could not agree more with him. Here are 5 symptoms that you, as a software product manager, are worrying more about your competition and not…

  • 7 things about product pricing

    Here are 7 things I have learnt about product pricing. #1 If price is your ONLY product differentiator, you are selling a commodity. And if your competitor is much larger than you, you may not have a prayer – they can run you out of town by giving the product…

  • Awareness, Persuasion and Shelf Life

    Couple of weeks back, I was invited to write a guest blog post on On Product Management. My post was titled Awareness, Persuasion and Shelf Life. I hope you enjoy reading it. If you do, please leave comments either on the post there or here.

  • Prevent your development team from turning into “blind men”

    Involve them in exactly ONE customer interaction whether it is a customer visit or a customer phone call! Not more, not less, exactly ONE and you as a software product manager would have done them the greatest disservice. There is no better way for you to taint your team’s perspective…

  • Business Lesson from Wimbledon Finals 2009?

    What an amazing Wimbledon Men’s final it turned out to be between Andy Roddick and Roger Federer. An epic battle of 4+ hours, 77 aces, 77 games, the fifth set alone lasting 90 minutes. Roddick brought his A+ game to try to beat his arch nemesis Federer who had beaten…

  • Keep it human

    Susan Oakes of M4BMarketingBlog asked me if I would be willing to write a short tip for her upcoming post on “How to Keep your Customers Loyal”. The post outlining some great tips should be coming out anytime now. Here is what I submitted. Keep it Human In the times…