Month: September 2009
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How does a software product manager find usability testing participants?
In the last post, I talked about best practices for doing usability testing. But how does a software product manager go about finding participants for usability testing. Here are some tips: 1) Define your target user who will benefit from the product/feature you have developed. If it is an IT…
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10 Best practices for doing Software Usability testing
I have been doing software usability testing for the past 10 years or so and here are 10 rules I go by every time I do a usability test. I have taken the liberty of calling it “best practices” only because these work for me really well. Take that as…
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Lots of data, no actionable information
I am big about making “data driven” decisions. I have written in the past as to how wiring your product can help you make data driven decisions. You cannot make the right decisions unless you know what is happening in the market, in your product. Data can be collected in…
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Software Product Manager’s tip on Optimism vs. Reality
As a software product manager, we have to be cheer leaders for our team. We have to make sure our sales team, marketers, developers, the QA team are all staying pumped up about the products that we have asked them to sell/market/develop/test. But optimism that is not well grounded in…
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How many customers does a software product manager need to visit/interview?
As software product managers, we are chartered to unearth painpoints by interviewing customers/prospects. But how many do we have to talk to before we feel comfortable that we have talked to enough? How many is too many? I have always used the following guidelines which I picked up from the…
Software Product Manager by Gopal Shenoy 