Comments on: Lots of data, no actionable information

By: Confluence: Product Marketing

Confluence: Product Marketing — Fri, 12 Aug 2011 17:12:18 +0000

Software PM First 30 Days at a New Job…

Shenoy, Gopal. “Software Product Manager’s First 30 Days at a New Job.” Software Product Manager by Gopal Shenoy. 6 January 2010. Web. 10 August 2011…….

By: Software product manager’s first 30 days at a new job …. | DumasLab

Software product manager’s first 30 days at a new job …. | DumasLab — Sun, 30 Jan 2011 17:25:27 +0000

[...] is market research done? Customer visits? Surveys? Focus groups? Advisory boards? User [...]

By: saeed

saeed — Tue, 22 Sep 2009 11:12:27 +0000

Gopal,

These are 3 good points to remember. Before creating surveys (for example), I like to ask those involved — What are the objectives of the survey?

It’s often interesting to hear the responses as many times it’s unlikely that the data collected from the survey will deliver on the stated objectives. The 3 questions you list answer (literally) the Why, What and How questions that are so often ignored.