Software Product Manager by Gopal Shenoy

Month: October 2009

• customer experience customer visits product management product usability

  Death by a thousand paper cuts ….

  In my last post, I discussed the benefits of doing an on-site customer visit where you get to observe customers/prospects use your product or competitive products to get their job done. In my experience doing these visits, I often discover what I call “death by a thousand paper cuts” issues.…

  October 26, 2009
• customer visits

  Five reasons why customer visits “rock”

  I am a big fan of customer visits – ones where a software product manager visits customers on-site and observes them using your or competitor’s product. Now why do this? What are the benefits of doing this over talking to the same customer/prospect over the phone, while at a conference/trade…

  October 7, 2009