What should keep a product manager awake?
March 4, 2013 6 Comments
Should it be the state of product development, the next release, the next sprint? Should it be what keeps the company executives awake? Should it be the competitors? While some of these should indeed keep a product manager awake, the most important thing that should keep him/her awake should be what keeps customers awake. Customers have problems today that are real pain points. They are struggling to solve them using current means and are hoping that someone will solve them. They are willing to pay someone to solve these problems for them. This is what product managers should focus on and spend most of their energies. If you do this, everything else should follow. If you do not do this, then all of the other things tend to happen – your execs tend to stay awake, you start worrying about competitors, your sales start to shrink, you start worrying about hitting the numbers etc. So focus on the only thing that really matters – understand better what keeps your customers awake and solve them via your products – existing or new.
Thoughts? Please share them via comments.