Cross selling to existing customers

This morning, I had to get an oil change and I drove up to the local Jiffy Lube. They charge $35 for an oil change. When I pulled in, they pulled up my car record and based on the mileage, they told me about the Honda recommended maintenance I have to do. Replacement of automatic transmission [...]

Permission Marketing gone astray – InfusionSoft

Couple of weeks back, I came across this company called InfusionSoft. I signed up to download something that looked interesting to me called “9 proven techniques to double sales”. To do this, I had to fill out the following form.

When you do this, they send you a link via an email to download the white [...]

Product Review – Service Magic rocks

Last week, I had to get a tree cut in the yard and then my garage door broke down with the door bent and the rollers popped out. Not knowing who to call, I checked out ServiceMagic. What an awesome experience that turned out to.
Within minutes, they send me names of three pros rated very [...]

Small decisions can impact product success …..

Last weekend, I volunteered to spend an hour at our local grocery store handing out flyers to shoppers on an upcoming Town hall vote on Grafton school feasibility study. We had a simple decision to make – do we hand out the flyer when shoppers are coming into the store or when they are exiting [...]

First experience on a US long distance train

I have been living in the US for the last 18 years and I have never traveled on a train over a long distance. This week, I had to travel to New York and decided to take the Acela Express. What a remarkable experience – I don’t think I will ever fly to New York [...]

Love the customers who hate you

I have been a big proponent of online communities and social media – I have written at least two blog posts on this. So when the latest Business Week arrived with the main section titled “Consumer vigilantes” I could not put it down. The most interesting article among many dealing with social media was titled [...]

Passion vs. decibels

In my product management career, I have always had some users who were more vociferous than most of the others. Their decibel level when they asked for new enhancements or yelled at you for the bugs in the software was orders of magnitude higher than majority of the users. The vast majority of these users [...]

Help your customers buy …

I bought a new car last week. I was very clear what I needed – a Toyota Camry Hybrid and knew the exact options I needed. I did all my research on the web in reading user generated reviews, dealer invoice prices and so on. After spending about 3 hours doing all this, I was [...]

Customer Service Experience

How often have you called customer service at credit card companies, airlines, medical benefits and you have been asked to enter information such as your credit card number, your zip code, your social security number, your frequent flyer number etc. and then finally when you get to a live person, the first question is what [...]

Apple customer service complaints!!

My previous post was about the horrible customer experience at the Apple store. I find out that I am not alone – there are more and more stories on the internet how their customer service is bad. Here is a recent post on San Jose Mercury News – very much along the lines of my [...]

Apple is all about sales – customer service sucks

Yesterday, my Mighty Mouse, only 10 months old and the one I purchased with my iMac, stopped working – all I could do was scroll down and not scroll up. I decided to take it to the nearest Apple store in Natick – about 25 miles away. I also had a $600+ gift card from [...]

Wonderful customer experience – Fallon Clinic

My previous post was about how product managers should think more about customer experiences. I had mentioned about how I have had the most memorable product experiences when I bought my iPod and my iMac. Here is another one that is service related that has truly been enjoyable. For the last one year, we have [...]

Who is a customer?

I was visiting the Nilgiri’s coffee shop on Brigade Road, here in Bangalore when I came across the following quote of Mahatma Gandhi, the Father of the Indian Nation. I thought this was one of the best definitions of a customer that I have read:
A customer is not an outsider to our business. He is [...]

Keep your customers informed !!

Many a times you may have to let your customers know about some bad news – implementation taking longer than expected, your inability to deliver on a committed feature on time, a bad bug in the just released software patch. In all these cases, be upfront with the customers on the real truth rather than [...]

2.0 Mania?

By the way this is Gopal Shenoy 2.0 writing this blog? I felt that if I don’t have a 2.0 next to my name, I am going to be considered old. There is a 2.0 behind everything these days – Web 2.0, Marketing 2.0, Where 2.0, Business 2.0, PR 2.0, XYZ 2.0, you name it. [...]

Herb Chambers Honda Complaints- Worst ever customer experience

I was under the belief that car dealerships had got their act together these days because of the internet. I was under the belief that the days where they could play hard ball tactics with customers and get away with horrible customer service were gone. The underlying reason why I believed in this was because [...]