Product Management Tips by Gopal Shenoy

Archive for the 'recruiting' Category


What is your elevator pitch?

Posted by gopalshenoy on May 14, 2008

When I interview candidates, the first question I ask them is to give me their elevator pitch in one minute. Many candidates resemble a deer caught in the headlights and I am very surprised. If you cannot explain who you are, what you can do for the company, your strengths in one minute or less - are you a good candidate?

I give them one minute only because I have sat through 4-5 minutes of torture when I used to ask the question “Please tell me about yourself” - believe it or not, I have heard everything from how the CEO in one of their previous employers sucked to how the candidate filed a patent on some esoteric stuff that had nothing to do to what we do. If the open position is for a product manager, it is a good question to ask because product managers have to create positioning statements, give an elevator pitch about their products to prospects. This also displays the communication skills of the candidate.

Elevator pitches should highlight your strengths so that it piques the interviewer’s interest that he wants to know more about it - now the ball is in your court where you can further substantiate on your strengths and make the connection as to how those strengths can help the company.

So what is your elevator pitch?

Posted in business, job hunting, marketing, product management, recruiting | 2 Comments »

Working with recruiters - set the ground RULE !!

Posted by gopalshenoy on April 6, 2008

Once I finished my previous two posts on job hunting tips, I was asked by a friend who is now looking for a job on how to work effectively with recruiters during a job hunt. I have recently spoke to some HR Directors/Managers where this issue has come up as well and hence It occurred to me that this is something worthy of a post.

Here is what I have learnt about recruiters (and if I have a wrong perspective, I encourage recruiters out there to send in their comments so that I can get it right :-))

1) Recruiters are hired by companies usually only after their own recruiting efforts have failed - why - because recruiters need to be paid a hefty fee - usually a good percentage of the first year’s salary of the candidate they refer and gets hired.

2) Recruiters are in the business to make money - they work for the client more than they work for a job candidate - they are getting paid to get the best candidate to their client who hired them and not to make a case for you into a role that may not be an absolutely perfect fit (hence my comment in the previous blog post of “you need to be a round peg in a round hole”)

So what could go wrong where you as an innocent job hunter gets caught between a rock and a hard place - here is a typical sequence that could get you into trouble

1) You apply for a job at company X by sending in your resume (through a friend, apply directly etc.)

2) You get in touch with a recruiter who asks you to send him your resume. Unknown to you, he has been hired by company X to look for candidates for the same position as you have already applied for. The recruiter sends in your resume to company X.

3) You get hired

4) Controversy breaks out - who got you to company X first - your friend/yourself or the recruiter.

I have been told by HR managers that this is their worst nightmare when it comes to working with recruiters. I have also heard about companies getting sued by recruiters for just the above scenario. Last thing you want to get involved in as a new employee is this mess with your new employer.

So how do you protect yourself - set one ground rule right upfront before you engage with any recruiter- THEY CANNOT PRESENT YOUR RESUME TO ANY COMPANY WITHOUT TALKING TO YOU FIRST AND WITHOUT GETTING YOUR PERMISSION. Get them to agree to this before you send them your resume.

Good professional recruiters will know very well why you are asking for this and they will be more than happy to comply - the last thing they also want is the nightmare described above - unfortunately like every other profession, there are a few unscrupulous recruiters out there looking to make a fast buck.

If a recruiter does not want to agree on the above ground rule, don’t engage with them - it is not worth it. After all, your resume is your prized marketing material about the greatest product you have - YOU !! So you have the right to demand where it goes

Happy job hunting !!

Posted in business, career development, job hunting, marketing, product management, recruiting | 1 Comment »