I was checking out Surveymonkey to see if they have made any improvements since I last used it. Among the three survey tools (Zoomerang, Surveymonkey and Key Survey) I have used so far, Surveymonkey is the best hands down.
So what impressed me about Surveymonkey this time? Check out their top 10 reasons why you should [...]
Filed under: business, marketing, user vocabulary | Leave a Comment »
Have you got error messages when using applications that have made you wonder whether a real person wrote these messages? It has happened to me numerous times. The best error message I have ever seen is when Pro/PDM, a CAD data management product from PTC once crashed with the error message – “Gastronomic error occurred, [...]
Filed under: business, customer experience, marketing, product management, user vocabulary | 1 Comment »
How many times have you read marketing brochures, datasheets etc. shook your head and really wondered what the product that is being described is meant to do? Marketing collateral is full of “flexible, scalable, reliable, robust, next generation, empowering, state of the art, ….” – you get the idea. I have always wondered if [...]
Filed under: customer needs, marketing, user vocabulary, voice of the customer | Leave a Comment »
