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<channel>
	<title>Product Management Tips by Gopal Shenoy</title>
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	<link>http://productmanagementtips.com</link>
	<description></description>
	<pubDate>Fri, 18 Jul 2008 16:16:14 +0000</pubDate>
	<generator>http://wordpress.org/?v=MU</generator>
	<language>en</language>
			<item>
		<title>Product Managers - &#8220;What is in it for the audience?&#8221;</title>
		<link>http://productmanagementtips.com/2008/07/18/productmanagement-presentationtips/</link>
		<comments>http://productmanagementtips.com/2008/07/18/productmanagement-presentationtips/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 16:14:31 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[powerpoint]]></category>

		<category><![CDATA[product management]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=168</guid>
		<description><![CDATA[My presentation at BPMA was well received last night. I asked the audience to walk away remembering three things from my presentation. Here they are:
1) You are the presentation: The audience has showed up to listen to you. You have the message and hence you are the presentation. If the audience can figure out your [...]]]></description>
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		<title>Looking for a UI interaction designer</title>
		<link>http://productmanagementtips.com/2008/07/17/salary-uidesigner/</link>
		<comments>http://productmanagementtips.com/2008/07/17/salary-uidesigner/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 14:14:04 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=163</guid>
		<description><![CDATA[I am looking to hire a UI interaction designer who will work with me in creating user interfaces for new product concepts. This is a highly visible position in the company given the strategic nature of the products this person will work on.
Here is the job description. If you know someone who may be interested [...]]]></description>
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		<title>Gas prices changing marketing?</title>
		<link>http://productmanagementtips.com/2008/07/16/productmanagement-marketingmsgs/</link>
		<comments>http://productmanagementtips.com/2008/07/16/productmanagement-marketingmsgs/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 22:57:34 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[product management]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=154</guid>
		<description><![CDATA[The sky rocketing gas prices seems to have had an impact on marketing messages and offers.
Here are some that I have come across recently
1) Across town - message on a restaurant&#8217;s billboard - &#8220;Come in and have a juicy burger for less than a gallon of gas&#8221;
2) Goodyear enters you into a sweepstakes to win [...]]]></description>
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		<item>
		<title>Product Manager&#8217;s key to success</title>
		<link>http://productmanagementtips.com/2008/07/15/productmanager-keytosuccess/</link>
		<comments>http://productmanagementtips.com/2008/07/15/productmanager-keytosuccess/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 20:54:41 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[customer needs]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[product management]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=151</guid>
		<description><![CDATA[I just happened to see this quote from Bill Cosby.
&#8220;I don&#8217;t know the key to success, but the key to failure is trying to please everybody&#8221;
How appropriate for product managers?

All product managers should have this quote stuck next to their desks so that it is in your face as a reminder. We cannot build a [...]]]></description>
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		<title>Product Management lessons from the latest iPhone debacle</title>
		<link>http://productmanagementtips.com/2008/07/14/productmanagement-iphone/</link>
		<comments>http://productmanagementtips.com/2008/07/14/productmanagement-iphone/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 17:26:39 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[customer experience]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[product management]]></category>

		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=148</guid>
		<description><![CDATA[The media (social and real) is abuzz with how Apple botched the launch of the 3G iPhone last Friday. Yes, they could have done it a whole lot better but I don&#8217;t think it is going to make much of a dent on the how many of these phones Apple will sell.
Seth Godin in his [...]]]></description>
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		<title>Need your help - my BPMA presentation</title>
		<link>http://productmanagementtips.com/2008/07/13/needyourhelp/</link>
		<comments>http://productmanagementtips.com/2008/07/13/needyourhelp/#comments</comments>
		<pubDate>Sun, 13 Jul 2008 16:02:56 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=146</guid>
		<description><![CDATA[As I mentioned in my previous post, I am giving a talk at the BPMA this coming Thursday on how to effectively do presentations using Powerpoint. If any of you are attending, could you please let me know what you would like me to talk about.
If you are not from the Boston area, can you [...]]]></description>
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		<title>Next Web Innovator&#8217;s meeting - Tuesday July 15th</title>
		<link>http://productmanagementtips.com/2008/07/10/webinnovators/</link>
		<comments>http://productmanagementtips.com/2008/07/10/webinnovators/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 10:00:41 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://productmanagementtips.com/?p=145</guid>
		<description><![CDATA[The next web innovator&#8217;s meeting is scheduled for this coming Monday July 15th. If you live in the Boston area or will be in Boston on Monday, you want to check this out.
Where: Grand Ballroom, Cambridge Royal Sonesta, Cambridge, MA

When: Tuesday July 15th, 6:30pm
Attendance is free.
Why do I attend?
1) Get to see products from new [...]]]></description>
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		<title>Permission Marketing gone astray - InfusionSoft</title>
		<link>http://productmanagementtips.com/2008/07/09/infusionsoft-spam/</link>
		<comments>http://productmanagementtips.com/2008/07/09/infusionsoft-spam/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 22:23:51 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[customer experience]]></category>

		<category><![CDATA[customer service]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[product management]]></category>

		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=142</guid>
		<description><![CDATA[Couple of weeks back, I came across this company called InfusionSoft. I signed up to download something that looked interesting to me called &#8220;9 proven techniques to double sales&#8221;. To do this, I had to fill out the following form.

When you do this, they send you a link via an email to download the white [...]]]></description>
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		<title>I am presenting at BPMA - July 17th, 7pm</title>
		<link>http://productmanagementtips.com/2008/07/07/bpm/</link>
		<comments>http://productmanagementtips.com/2008/07/07/bpm/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 18:10:10 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=141</guid>
		<description><![CDATA[I am going to be presenting at the BPMA&#8217;s (Boston Product Management Association) event on July 17th. The topic is titled &#8220;What&#8217;s in it for the audience?&#8221; and will discuss how to do presentations effectively. I have sat through many awful powerpoint heavy presentations, have taken presentation training myself and have done a lot of [...]]]></description>
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		<title>Finally a US citizen</title>
		<link>http://productmanagementtips.com/2008/07/06/uscitizen/</link>
		<comments>http://productmanagementtips.com/2008/07/06/uscitizen/#comments</comments>
		<pubDate>Sun, 06 Jul 2008 12:55:01 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=140</guid>
		<description><![CDATA[I have come a long way since I landed in this country with two suitcases on August 17, 1990. I had no idea where I was going except that I was going to do my Master&#8217;s program at Colorado State University. Did not even know where Colorado was.
On July 3, 2008, I finally became a [...]]]></description>
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		<title>Product Review - Recopack - Go green when moving</title>
		<link>http://productmanagementtips.com/2008/07/03/product-review-recopack-go-green-when-moving/</link>
		<comments>http://productmanagementtips.com/2008/07/03/product-review-recopack-go-green-when-moving/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 12:00:50 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[product management]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=139</guid>
		<description><![CDATA[The green movement is going mainstream - corporations are throwing their weight behind it - from Google leading the effort in installing solar panels, GE designing more energy efficient locomotives or light bulbs to every company encouraging consumers to get electronic bills/statements instead of the old fashioned paper ones in the mail. I have been [...]]]></description>
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		<title>What are you selling? Product, category or need?</title>
		<link>http://productmanagementtips.com/2008/07/02/productcategoryneed/</link>
		<comments>http://productmanagementtips.com/2008/07/02/productcategoryneed/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 12:00:40 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[customer needs]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[product management]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=132</guid>
		<description><![CDATA[Everything that one tries to sell, in my opinion, starts or ends in one of three buckets.

A need sell
A category sell
A product sell

Let me explain in more detail on what I mean.
1) A need sell is the worst place for a product long term. If your product is here, you are essentially trying to convince [...]]]></description>
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		<media:content url="http://gopalshenoy.files.wordpress.com/2008/06/productcategoryneed.jpg" medium="image">
			<media:title type="html">Product Management Tips</media:title>
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		<title>Charity by a crowd - Monster.com</title>
		<link>http://productmanagementtips.com/2008/06/26/charitybyacrowd/</link>
		<comments>http://productmanagementtips.com/2008/06/26/charitybyacrowd/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 12:00:48 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=136</guid>
		<description><![CDATA[At the SHRM Conference in Chicago that I recently attended, Monster.com had a huge booth in the expo hall. But they did something that I thought was outstanding.  Apparently, Monster used to have a grand party for the conference attendees every year. This year, they decided not to do the party and instead take [...]]]></description>
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		<title>Respect the competition and beat them &#8230;.</title>
		<link>http://productmanagementtips.com/2008/06/25/respectthecompetition/</link>
		<comments>http://productmanagementtips.com/2008/06/25/respectthecompetition/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 19:08:34 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=135</guid>
		<description><![CDATA[I just got back to Boston after spending three days at SHRM (the largest human resource show) in Chicago. It was a great show and just the second HR show I have attended. There were upwards of 14,000 attendees not including the exhibitors and volunteers. The expo hall was very big and there were a [...]]]></description>
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		<title>Zoho - what are you really?</title>
		<link>http://productmanagementtips.com/2008/06/19/zoho-what-are-you-really/</link>
		<comments>http://productmanagementtips.com/2008/06/19/zoho-what-are-you-really/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 10:46:45 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
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		<category><![CDATA[product management]]></category>

		<category><![CDATA[zoho]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=107</guid>
		<description><![CDATA[Zoho has been getting a lot of attention lately - from the first reports of its CEO Sridhar Vembu  turning down a buyout offer from Salesforce.com to being briefly mentioned in Business week magazine article on Inside Microsoft&#8217;s war against Google. In a recent interview with Fox Business, its CEO said that Microsoft is [...]]]></description>
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		<title>Social media and impact on marketing?</title>
		<link>http://productmanagementtips.com/2008/06/18/socialmediaanmarketing/</link>
		<comments>http://productmanagementtips.com/2008/06/18/socialmediaanmarketing/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 18:16:28 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[product management]]></category>

		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=131</guid>
		<description><![CDATA[Talk about social media is everywhere - it is being used by everyone and some don&#8217;t even understand what it means. Francois Gossieaux has a very interesting blog post titled &#8220;We don&#8217;t do marketing with social media - social media is what caused marketing game to change&#8221; - a very interesting 5 minute read.
To me, [...]]]></description>
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		<title>Vista nightmare over the weekend</title>
		<link>http://productmanagementtips.com/2008/06/16/vistanightmare/</link>
		<comments>http://productmanagementtips.com/2008/06/16/vistanightmare/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 02:11:58 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
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		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=130</guid>
		<description><![CDATA[OK, this post is more about my first and nightmarish experience with Vista than a product management tip.
Over the weekend, my aunt visiting from New York asked me if I could figure out what was wrong with her PC. She said her problem was that she just could not surf to hotmail.com using IE, but [...]]]></description>
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		<title>How would your future users behave?</title>
		<link>http://productmanagementtips.com/2008/06/11/futureusers/</link>
		<comments>http://productmanagementtips.com/2008/06/11/futureusers/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 18:07:52 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
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		<category><![CDATA[customer needs]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[product management]]></category>

		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=126</guid>
		<description><![CDATA[Product Managers pay (or should pay) a lot of attention to finding out more about why people are NOT buying their product more than why people are buying their product. This can be framed based on the current population of users.
But we are at a tipping point in history where a large number of baby [...]]]></description>
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		<title>Goto Meeting - Free or not free? - Misleading free trial</title>
		<link>http://productmanagementtips.com/2008/06/05/gotomeeting/</link>
		<comments>http://productmanagementtips.com/2008/06/05/gotomeeting/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 15:55:20 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[customer experience]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[product management]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=121</guid>
		<description><![CDATA[The other day I was kinda ticked off that I had to reschedule two customer presentations because Webex just would not work for whatever reason. Webex customer support had all sorts of technical reasons as to why it does not work and what the customer should do (yah, great, it is all user&#8217;s fault). It [...]]]></description>
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		<title>Build products that customers will buy &#8230;.</title>
		<link>http://productmanagementtips.com/2008/06/01/buyproducts/</link>
		<comments>http://productmanagementtips.com/2008/06/01/buyproducts/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 01:57:31 +0000</pubDate>
		<dc:creator>gopalshenoy</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[customer needs]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[product management]]></category>

		<guid isPermaLink="false">http://gopalshenoy.wordpress.com/?p=116</guid>
		<description><![CDATA[We as product manager are well tuned with doing a market read, determining the unmet needs of the market and then getting someone to build products that will satisfy the need.
But there is an important trap that product managers should avoid. History is full of examples of products that fell into this trap. You want [...]]]></description>
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