Software Product Manager by Gopal Shenoy

Day: April 29, 2008

• business customer interviews customer needs customer visits marketing product management voice of the customer

  You want to talk to customers – ask me, I was a customer once …

  Have you heard this one before – I have – internal pundits claiming they know what the market wants because at one point in time (read “eons” ago, before your market segment even existed), they used to be in the customer’s shoes. “Hey, I used to do product design” or…

  April 29, 2008