Month: September 2008
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It is all about the “right” metric
Remember the old adage – You cannot manage what you cannot measure. As product managers, we have to measure revenues, number of licenses, performance of our products and a slew of other things. It is not that we don’t measure, but unfortunately, we measure using the wrong metric. Let us…
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Customer’s Wants vs. Needs
A customer’s wants vs. needs – This subject has been part of numerous conversations I have had in my working life. Every time I go to India on vacation to visit my family, I always think about this topic. I come back from these trips thankful of what I have…
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Need a head and a date
As product managers, we have to work with a lot of departments – engineering, qa, order admin, finance, shipping etc as part of creating the product and then putting that product into the market. Doing all of this, involves choreographing and managing a lot of activities, so that the final…
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Benefits of early usability testing
You do not need an Alpha/Beta software product to do usability testing. In fact, if you wait until then to do usability testing, you have waited too long. This late, making changes based on usability feedback will be costly and time consuming and apt to break something else. The resistance…
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Google Chrome vs. Cuil – Product Management Case Studies?
By now, many of you are well aware of two new products that came out this summer (and if you have not, you were probably enjoying the summer a lot more than I was) – a new browser from Google called Google Chrome and a new search engine from a…
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Saas model will collapse in two years – What?
In a mind numbing interview with ZDnet, Lawson Software CEO Harry Debes made the prediction that Saas software model is bound to collapse in two years. Even if I try to put aside his opinion (however dumbfounded it is), what I cannot comprehend is how a CEO of a public…
Software Product Manager by Gopal Shenoy 