Category: social media
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Sending LinkedIn connection requests? Avoid using the default text
Every week, I get multiple requests from folks who want to connect with me on LinkedIn. I don’t know 90% of these professionals. More often than not, they are members of product management or other LinkedIn groups that I belong to readers of this blog. I typically accept these connection…
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6 ways Software Product Managers can use LinkedIn
LinkedIn is one of the largest social networks. LinkedIn’s website has the following stats: Over 75 million members in over 200 countries. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members. I…
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User communities – The 100-10-1 rule
Very often, when building user community sites or sites that will predominantly be driven by user generated content, the question that always gets asked is how many users do we need to attract to ensure that there is a steady stream of new content that is generated on the site.…
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Businesses are not ready for social media, unless ….
By now, you all have heard enough about social media this, social media that – folks in your office saying we need to create a business account on Facebook, LinkedIn, Twitter and the other zillion social media sites out there. But are businesses ready for this. My answer is No.…
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Business uses for Twitter
I have been using twitter for maybe the last 3 months now. When I saw it for the first time in 2007, my reaction was right! who has the time for this? Then I reluctantly signed up 3 months back and now I am hooked. Many of the folks I…
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Companies ignore social media at their own peril
Last month, I slammed Infusionsoft when they started spamming me with email after I had downloaded an eBook from their website. The very next day, CEO of Infusionsoft Clate Mask apologized via comments to that blog post. Here was his comment: “Gopal–very fair point. We should have had the language…
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How to make a case for social media?
Just last night, I was talking to one of my friends about how some companies are still not embracing social media to their advantage and are still relying solely on traditional marketing methods. His response was “but I don’t think many people read blogs – for that matter, I don’t…
Software Product Manager by Gopal Shenoy 