“Innovation”, “product innovation” are being used by everyone these days. A google search on “product innovation” returns 169 million results. A search for books on product innovation on Amazon returns over 10,800 books. Sure enough it is one of the most frequently used business buzzword these days. We all have heard phrases like “Innovate or [...]
Filed under: customer needs, voice of the customer | Leave a Comment »
I have been asked quite a few times over the past couple of years in what skills are needed to do well as a product manager. While there is no guaranteed recipe for success as a product manager (a very versatile, wear-multiple-hat role), I look for some specific generic skills in product managers. While I [...]
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After 11 fun years at SolidWorks, I am leaving to pursue a new career opportunity. I consider myself lucky to have worked at such an awesome company during a time when it grew from a startup to a force in the CAD industry. In 1996, it was the second job of my fledgling career and [...]
Filed under: customer needs, marketing, product management, voice of the customer | 14 Comments »
You have decided to get out of your office and embark on the journey of discovering unmet needs of customers by talking to customers and listening to them express their unmet needs. One of the pitfalls to avoid is talking to the same customers – customers that you know very well, those that that love [...]
Filed under: customer interviews, customer needs, customer visits, voice of the customer | Leave a Comment »
I am sure everyone is inundated with emails these days. We also have become notorious in generating a lot of these emails at work. As product managers, we are constantly required to stay in constant touch with our team members in development, quality assurance, sales, documentation, product marketing, press, PR, customers, partners and you name [...]
Filed under: team communication | Leave a Comment »
I have found this picture to be very hilarious and after having talked to different people working in different companies, I am led to believe this is very true in a lot of companies. (I give the credit to the original creator of this picture whose name is unknown to me)
To avoid the above situation, [...]
Filed under: customer interviews, customer needs, product innovation, voice of the customer | 1 Comment »
