Have you heard this one before – I have – internal pundits claiming they know what the market wants because at one point in time (read “eons” ago, before your market segment even existed), they used to be in the customer’s shoes.
“Hey, I used to do product design”
or
“I used to be a salesman”
or
“When I used [...]
Filed under: business, customer interviews, customer needs, customer visits, marketing, product management, voice of the customer | 2 Comments »
When interviewing customers to determine their needs, take the time to also ask them where they get information that keep them up-to-date in their profession.
1) Are there organizations that they regard in high regard that a recommendation from such organizations is considered valued?
2) What magazines do they read frequently?
3) Do they have a blog?
4) Do [...]
Filed under: business, customer interviews, customer needs, customer visits, marketing, product management, voice of the customer | 5 Comments »
I have been living in the US for the last 18 years and I have never traveled on a train over a long distance. This week, I had to travel to New York and decided to take the Acela Express. What a remarkable experience – I don’t think I will ever fly to New York [...]
Filed under: business, customer experience, customer service, marketing, product management, word of mouth | 4 Comments »
I used to own (until it was stolen:-( ) a Magellan Roadmate 700 series portable GPS system. The system was so simple to use – it did one thing – GPS and it did it very well. The controls were very easy to use and programming it for a trip was a breeze.
On my new [...]
Filed under: business, customer experience, marketing, product management | 12 Comments »
Once I finished my previous two posts on job hunting tips, I was asked by a friend who is now looking for a job on how to work effectively with recruiters during a job hunt. I have recently spoke to some HR Directors/Managers where this issue has come up as well and hence It [...]
Filed under: business, career development, job hunting, marketing, product management, recruiting | 1 Comment »
