Software Product Manager by Gopal Shenoy

Month: November 2008

  • How “Human” is your business?

    One of the wrong arguments you hear from businesses is “… but we are a B2B company and not a consumer company – so it cannot work for us”. But they forget that customer interactions in a B2B company are still between people. You are dealing with a purchasing manager,…

  • Make your products easy to buy

    If your company sells products in different tiers (Basic, Professional, Premium etc.) how easy is it for your prospects to understand the difference in the tiers both in terms of functionality and price? If you put on the hat of a prospect, how easy will it be for you to…

  • Five reasons why analyst reports will become extinct

    Research analyst groups such as Forrester, Gartner, Yankee Group, Aberdeen and others that publish the various industry reports and sell them to customers and vendors should be really worried about this part of their business. Here are the five reasons why? 1) Analysts sell expensive, static and hence quickly outdated content –…

  • 5 lessons for software product managers from the Obama campaign

    Here are five lessons that I as a software product manager took away from the presidential election campaign run by Barack Obama. Your party affiliations may vary, but I hope you will agree with these five takeaways. 1) It is the “economy” stupid – There may be a 100 things…

  • Radio station needs your fund raising ideas

    Product managers and others, here is an opportunity to get creative. A well known radio station here in Boston is looking for your help in coming up with some creative ideas on how they can do fund raising. Currently, they do this via their broadcast, but unfortunately this results in…