Business Card Innovation
June 17, 2007 5 Comments
As I had mentioned in one of my previous posts on Incremental Innovations, you come across some simple product innovations that make you say Wow, why didn’t someone think about that before?
This weekend, I attended the TieCon East Conference at the Hynes Convention Center in Boston. There I met with Alan Chachich, President of BreakThrough NPD. I have known Alan for the last couple of years. When we were catching up on stuff, he handed me his new business card and that is when I discovered this great little product innovation that to me makes a lot of sense and solves a problem I have always had. The back of his business card looks like that shown below (click on the image for a larger view)
Brilliant !! I meet so many people during customer visits, user conferences and other industry conferences. I collect business cards from many people and in many cases I have follow up actions that I need to take. Or in other cases, I want to jot down topics that I have discussed. This is exactly what Alan has done on the back of his business card and in a very professional way. No more messy notes that I leave on the card or elsewhere. I will admit that I don’t know if this is Alan’s original idea or not, but this is the first time I am seeing this and hence I have to give some credit to Alan for it.