Sending LinkedIn connection requests? Avoid using the default text

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gopalshenoy

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May 11, 2011

Every week, I get multiple requests from folks who want to connect with me on LinkedIn. I don’t know 90% of these professionals. More often than not, they are members of product management or other LinkedIn groups that I belong to readers of this blog. I typically accept these connection requests unless your profile does not impress me (typically sales people for products that I don’t have any use for).

More often than not (98.6734% to be precise :-)) these requests use the default text “I’d like to add you to my professional network on LinkedIn”. If you are doing this with people who do not know well, then I think you are making a mistake when you are networking. Why? Here are three reasons:

1) You are a complete stranger to me. I don’t know anything about you and I don’t have the time to do work to find out who you are (remember I have to click on the email link to get to LinkedIn, click on your name to read your profile to find something about you, get back to your request and then accept it). Too many friction points to overcome.

2) I am thinking ROI here and see none when I get a request with the default text. What is in it for me to connect with you? Why should I invest my time? If I don’t know who you are, I don’t know if I can be of help to you or you can be of help to me in the future.

3) If you cannot take 2 minutes to make a sincere networking request and that too to a complete stranger, it tells me only two things – you are either lazy and/or unprofessional.

I may be accepting requests from total strangers (software product managers or readers of this blog), but I think you will be better off not doing this with others. So instead, do the following – Tell me how you found me, tell me something cool about yourself (keep it professional, LinkedIn is nothing but a professional network). Give me something that I can appreciate of you, something that will help me differentiate you from others. For example, often my network connections reach out to me asking me if I know someone who would fit a particular job description they are looking to fill. If I can remember something about you, I maybe able to make the connection between the recruiter and you – which is what networking is all about.

PS: Only time I tend to use the default text in the requests I make is when I know someone very well – a friend or a colleague that requires no introduction. Even in these cases, I tend to start on a personal note with “Hope all is well….”

Do you agree? Thoughts?

7 responses to “Sending LinkedIn connection requests? Avoid using the default text”

Tom Selnau

January 29, 2013

I am getting people accepting MY REQUEST from all over, including people I don’t know and did NOT send a request. Did Linkdn get into my e-mail? If so how do you get rid of it?

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How to Make a Good First Impression on LinkedIn | InterestingMarketingTidbits

July 11, 2012

[…] Speaking of generic e-mails, I know it’s quick and easy to send LinkedIn’s standard “Please Join my Professional Network” note to people with whom you’d like to connect, but don’t! Who wants to network and potentially do business with someone who takes the quick and easy route? No one, that’s who. Yet when you send that note without taking a moment – literally just a moment – to alter it slightly or to write a new headline, you’re making “quick and easy” your first impression. To be seen as a valuable connection on LinkedIn prove that you’re willing to do the extra work by personalizing your connection request e-mails! […]

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Sarela Bliman-Cohen

May 18, 2011

I guess it all boils down to the circumstance. If I just met someone at an event, I will use the generic text as I tend to do it right after the meeting and hopefully am fresh on their mind. In situations where I am reaching out to someone I don’t know, I will usually send an email followed by a linked in request, and (you guessed it) use the default text 🙂

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Pranav Desai

May 12, 2011

Hi Gopal,

I agree with you on this one.

However, I wouldn’t even start to give the 3 reasons. It just boils down to basic human courtesy and expected behavior. Networking is a key part of any PM’s war-chest. However you need to respect other people to network with them.

Cheers
Pranav

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Amit

May 11, 2011

I would actually second Mr. Gopal. If I could tell him probably a bit about myself, how did I find him, my interest areas (Professionally), then I am doing a favor to myself. In networking too, like in other traits its all about being away from the crowd…so yes!

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Adrienne

May 11, 2011

I am one of those that use the default text.

Perhaps I am unprofessional or maybe trying to do a million things we as professionals are supposed to do these days (work, blog, speak at events, tweet, product camps…)

I use the default text because many that I connect with know of me and my activities and vice versa.

What would be nicer is to actually connect after the fact on email, skype…

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1. gopalshenoy
  
  May 12, 2011
  
  Good point about connecting via email or skype. With some people who I have recently met, I email them to ask them if they are interested in connecting via LinkedIn, before I send them an invite.
  
  Reply

Software Product Manager by Gopal Shenoy