Software Product Manager by Gopal Shenoy

Month: February 2008

• business marketing product management team communication word of mouth

  Email and 7%

  I happened to come across the notes taken during the Effective Networking seminar (run by Diane Darling) that I attended a year back. One of the things that was mentioned was that communication power is based on: 55% body language 38% voice/tone 7% words This means, whenever you send an…

  February 28, 2008
• business customer experience customer needs customer service leadership marketing product management voice of the customer word of mouth

  Love the customers who hate you

  I have been a big proponent of online communities and social media – I have written at least two blog posts on this. So when the latest Business Week arrived with the main section titled “Consumer vigilantes” I could not put it down. The most interesting article among many dealing…

  February 26, 2008
• business customer experience customer interviews customer needs customer service marketing product management voice of the customer word of mouth

  Passion vs. decibels – How to manage vociferous customers

  In my product management career, I have always had some users who were more vociferous than most of the others. Their decibel level when they asked for new enhancements or yelled at you for the bugs in the software was orders of magnitude higher than majority of the users. The…

  February 15, 2008
• business customer experience customer needs customer service marketing product management word of mouth

  Help your customers buy …

  I bought a new car last week. I was very clear what I needed – a Toyota Camry Hybrid and knew the exact options I needed. I did all my research on the web in reading user generated reviews, dealer invoice prices and so on. After spending about 3 hours…

  February 14, 2008