At the SHRM Conference in Chicago that I recently attended, Monster.com had a huge booth in the expo hall. But they did something that I thought was outstanding. Apparently, Monster used to have a grand party for the conference attendees every year. This year, they decided not to do the party and instead take [...]
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I just got back to Boston after spending three days at SHRM (the largest human resource show) in Chicago. It was a great show and just the second HR show I have attended. There were upwards of 14,000 attendees not including the exhibitors and volunteers. The expo hall was very big and there were a [...]
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Zoho has been getting a lot of attention lately – from the first reports of its CEO Sridhar Vembu turning down a buyout offer from Salesforce.com to being briefly mentioned in Business week magazine article on Inside Microsoft’s war against Google. In a recent interview with Fox Business, its CEO said that Microsoft is [...]
Filed under: business, marketing, product management, zoho | Tagged: zoho | 5 Comments »
Talk about social media is everywhere – it is being used by everyone and some don’t even understand what it means. Francois Gossieaux has a very interesting blog post titled “We don’t do marketing with social media – social media is what caused marketing game to change” – a very interesting 5 minute read.
To me, [...]
Filed under: business, marketing, product management, word of mouth | 1 Comment »
OK, this post is more about my first and nightmarish experience with Vista than a product management tip.
Over the weekend, my aunt visiting from New York asked me if I could figure out what was wrong with her PC. She said her problem was that she just could not surf to hotmail.com using IE, but [...]
Filed under: business, customer experience, marketing, product management | 5 Comments »
Product Managers pay (or should pay) a lot of attention to finding out more about why people are NOT buying their product more than why people are buying their product. This can be framed based on the current population of users.
But we are at a tipping point in history where a large number of baby [...]
Filed under: business, customer needs, marketing, product management, word of mouth | 2 Comments »
The other day I was kinda ticked off that I had to reschedule two customer presentations because Webex just would not work for whatever reason. Webex customer support had all sorts of technical reasons as to why it does not work and what the customer should do (yah, great, it is all user’s fault). It [...]
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We as product manager are well tuned with doing a market read, determining the unmet needs of the market and then getting someone to build products that will satisfy the need.
But there is an important trap that product managers should avoid. History is full of examples of products that fell into this trap. You want [...]
Filed under: business, customer needs, marketing, product management | 6 Comments »
