Product Manager’s key to success

I just happened to see this quote from Bill Cosby.

“I don’t know the key to success, but the key to failure is trying to please everybody”

How appropriate for product managers?

All product managers should have this quote stuck next to their desks so that it is in your face as a reminder. We cannot build a product that is good for everyone – pick the target buyer (who will buy) and then execute like hell. Use the target buyer to handle all the “what if we do this …” or “what if the user wants to do this …” ideas people throw at you.

Don’t know what I am talking about? Google “personas” and read all about it.