All products ship with one label – your brand label – IBM, Microsoft Office, HP Pavilion, whatever your company’s brand name is. That is all what your customer gets to see. No product/feature ships with the name of the person who came up with the idea. So it “was my idea” or it was “Tom’s idea” actually does not matter in the scheme of things. So anytime spend worrying about who came up with the idea instead of collectively trying to make the idea better for the customer is wasted time. Your customer really does not care. There are only two outcomes – the product is a winner or it sucks. All of “us” are going to be considered a bunch of heroes or a bunch of idiots. Which would you rather be? So if we focus only on the opinion that matters, that of the customer, we should all come out ahead. But often this is easier said than done, isn’t it?. Unfortunately, we are human. But let us try darn hard reminding ourselves and our team members that products/features don’t ship with the inventor’s name tag!